Launch of domestic abuse campaign (over 70s)

On behalf of the Southend, Thurrock and Essex Domestic Abuse Board (SETDAB), Essex County Council (ECC) have launched – Look. Listen. Be aware – a countywide campaign that aims to raise awareness of domestic abuse in later life. The campaign will:

• Raise awareness and by doing so, encourage people to seek support: Increase public awareness about domestic abuse among people aged 70+, the specific challenges they face and how to spot the signs. Explain the support available from COMPASS. Motivate those who support older people to contact COMPASS.
• Educate: Provide information on recognising signs of abuse and on available resources from SETDAB to professionals - caregivers, health and social care providers, community organisations and local authorities - providing support to people aged 70+.

The campaign is aimed at:

• community organisations and local authorities
• domiciliary care and healthcare professionals
• unpaid carers
• family and friends
• individuals aged 70+ who may be victims you can support this campaign by:
• sharing and engaging with our Look. Listen. Be aware campaign social media posts
• utilising and sharing the partner toolkit with partners, networks and colleagues
• adapting the example content and assets provided in the partner toolkit for your own channels
• advocating within your local communities
• encouraging stakeholder engagement and amplification

We have produced a toolkit we hope you find useful. The ECC Look. Listen. Be aware campaign partner toolkit, digital and print campaign assets are available to download from this SharePoint link partner use. Please notify campaigns@essex.gov.uk to request access, if necessary.